Brands are always rated by the consumers, after the complaint process is completed.

Complaints Book presents to all the complainants on the website a Satisfaction Index that records the activity of the brand and its performance in the handling and resolution of the complaints submitted.

The Satisfaction Index is an algorithm that has a scale of 0 to 100. If you find that a brand has a high Satisfaction Index, even if it has many complaints, it means that the brand cares about its customers and shows interest in resolving situations of dissatisfaction.

Brands are never evaluated by the number of complaints they receive, but by the way they are handled.

Consumers will thus be able to check and compare, making a clear and objective comparison of the brands that operate in the national market.